The fierce market competition makes the LED products in poor condition, but with the delisting of the incandescent lamp, the rural market is blank, there is no doubt it is a big cake for the LED light bulbs for home business. The development pipeline has become the top priority for the LED business to truly enter the rural market. How to make LEDs become "cheap" goods smoothly into the second and third tier markets, perhaps is the urgent need for LED business. Since last year, with the downturn of the U.S. and European markets, the domestic markets gradually become one of the main battlefields of the many brand companies. LED lighting has always been characterized by a "high price, high-grade", with its large-scale industrial applications, the price obtains a significant reduction, and thus making it possible to explore the vast rural market, it is said that many LED companies treat the rural market as one of the main direction in the future.
The LED Light Market in the Rural Areas
The survey shows that: at present, China's rural households generally use incandescent, its power consumption is 8 times of the GU10 LED lights, is twice of a fluorescent lamp. With the growing energy crisis, energy saving has become a global consensus, in addition LED lighting does not contain mercury metal, not easy broken, the waste can be recycled, it becomes a new green lighting product for the world. Almost all businesses including LED enterprises think that China's LED the vast rural areas will become one of the largest market for LED lighting.
Strengthen the Competitiveness of Enterprises
With the rapid development of the rural economy and the improvement of people's standard of living, the requirements of the farmers' quality of life lighting is also improving. But comparatively speaking, the spending power in rural areas is still insufficient, and LED prices are too high, even if the energy saving is also difficult to promote. Products to enter the rural market must be inexpensive, which is a recognized truth, the only way to be more competitive in the rural market. Therefore, how to keep the price advantage is the key for LED enterprises to participate in market competition in rural areas. We should reach the "affordable", have to find the new sales pipe in rural area which still has huge potential, on the one hand, reduce the manufacturing costs, on the other hand is to optimize the pipeline to reduce operating costs, only through controlling costs in order to enter into rural lighting market.
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