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Marketing Model and Brand Operation of Office Furniture

Posted on October 24 2012 by Specialization is the office chair manufacturer in accordance with their own technical conditions to determine the status and role of their own industry, the formation of a small number of the protagonist, the majority of the supporting role pattern

Office Furniture Trends

So far, domestic office furniture enterprise product marketing, in addition to find dealers, mainly hire sales place and through the mall, and furniture city marketing. The traditional way of selling is very unstable, companies cannot grasp the customer resources; while hiring sells places need higher cost. And sales management accounts to the enterprise too much energy and money once the scale is expanding. Marketing of office furniture specialized production, specialization is an inevitable trend. Specialization is the office chair manufacturer in accordance with their own technical conditions to determine the status and role of their own industry, the formation of a small number of the protagonist, the majority of the supporting role pattern, such as: design company specializing in the design, development of new products; processing plants specializing in semi-finished products processing, supporting the work; specializing in regional furniture promotion marketing, logistics distributor or total distribution; specializing in furniture, pre-sale, on-sale, and after-sale, and other sales and service retailers.

Office Furniture Business Marketing Tips

Find the most suitable marketing model. For example, high-end products of the modern office chair should pay attention to the brand image through high-end stores, chain stores or independent shop facade to operate, direct and do works. Midrange products into the home shopping malls to open stores: low-end product depends mainly on the amount Shop points. Consumers purchase mainly relies on the experience and knowledge to judge the merits office furniture and purchasing decisions. Integrated with and use of new technology, most consumers is difficult to rely on past experience to judge at this time, is bound to turn to rely on the judgment of corporate reputation and image recognition, from the direct assessment to indirect assessment. Common consumers to distinguish the pros and cons of the furniture will be brand position and image packaging, so as to decide whether to buy or not.

Shape a Full Range of Office Furniture Brand

Currently, consumers are getting higher and higher requirements for the overall office environment, and the rising demand for full-service, at the same time, consumers to buy furniture are from rational to emotional, practical needs to the pursuit of psychological and spiritual. Therefore, the shape of the corporate brand, product brand, service brand has become a office furniture business imperative. Regarded as a basic communication tool, in order to adapt to changes in consumer buying behavior, brand, shape the brand vitality, to strengthen corporate marketing language to convey force. In short, the marketing of office furniture should be keep moving with the times, according to local conditions. From a brand perspective, the need to implement the full range of crystal brand management, and continue to win sales market.

This article come from:http://www.chinahotelsupply.com.cn/index.php/marketing-model-and-brand-operation-of-office-furniture.htm
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