First, only furniture enterprises have to reduce product costs and operating costs continuously and make the total cost less than the peer competitor, can they take the upper hand in the competition. On the one hand, effective cost management mechanism should be established, on the other hand, they need to strengthen cooperation with suppliers of raw materials, parts and components to reduce the prices of raw materials, or through alliances, mergers and acquisitions, take the production of raw materials into the enterprise business, to get rid of the dependence of China furniture manufacturer of raw materials, so as to achieve the purpose of reducing costs.
The Support Dealer Strategy in Furniture Manufactures
The furniture enterprises must strengthen control on the dealer, through the survival of the fittest, to strengthen store sales training, and to encourage dealers to widen channels to increase sales. In the difficult period of time, small and medium enterprises have to provide a temporary relief, give their own dealer greater support to keep the amount of growth in the case of the weak market. At the same time, furniture enterprises should ensure the main brand market appeal, make the internal re-integration of the living room furniture manufacturers, and maintain the proper product breadth and depth.
The Powerful Combination of Strategies in the Furniture Industry
After 30 years of development, China's furniture industry has not yet produced a brand monopoly or dominant brand, many enterprises have still been in junior competition, but the bigger and stronger joint is still the development trend in the future. For many small and medium-sized family enterprises with limited financial strength, through the brand combination product complementarities and integration of resources to improve market competitiveness is a good way.
The Priority Strategy to Transform the Furniture Industry
Innovative products can get the initiative in the market, but the small and medium-sized family enterprises must treat with caution, because we have to put in more time, resources and money in the development of new products. In contrast, small and medium-sized family enterprises should be adapted on the basis of a mature brand product, so it not only eliminates the need for a substantial increase in investment, but also obtains good results.
The Differentiated and Multi-channel Expansion Strategy for Furniture Enterprises
Furniture enterprises should play their strengths, based on the innovation capability and marketing capability, make multi-level development in the areas of differentiated consumption and supporting processing field. Overall, the situation faced by the vast majority of home prices this year will still be very difficult, and we need to give full play to the innovative thinking, and to take the appropriate development strategy, in order to successfully break.
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