Air Conditioner Market is Sluggish
The air-conditioning industry has shrunk dramatically this year downturn environment, it can be described as "three are joyful and everyone worries": the concentration of the air conditioner market brand to further enhance market sales and further enhance the performance of the air conditioning industry, but survival of many second and third tier air conditioning brand of the top three the situation has become more difficult. Shenling today released the first three quarters sales of this year, said the performance forecast, is expected the Shenling net profit for the third quarter of this year, an increase of 80-90% compared with the same period last year. Announcement explained the substantial increase in performance: major reason is the Shenling operating income growth, and substantial growth in high-tech new Air conditioning units sales with independent intellectual property rights.
Air Conditioning Industry-wide Sales Decline
Shenling is able to achieve such results in the context of this year, China's commercial air conditioning industry prices go down. It is not easy. Learned from the State Information Center and National Grid jointly issued the 2008 freezing annual domestic major cities air conditioning retail market White Paper, the scale of China's retail market as a whole frozen year 2008 August 1, 2011 (from 2007 to 2008, July 31, day) 24.5 million units, compared the 26.3 million units with the same period last year fell by 9.31%, including 18 air-conditioned brand was ruthlessly eliminated in the market. Freezing Brand of the Year 2008 is a high concentration of the situation is far more dramatic, market three further squeezing the living space of many second and third tier brands. In the first half of this year, Shenling environmental achieved operating income of 24.952 billion RMB, an increase of 24.44% over the same period last year; net profit of 1.004 billion RMB, an increase of 104.67 percent over the same period last year.
Polarization is Increasingly Evident of Air Conditioning Industry
As for the top three brands of increased concentration of growth and performance trends in air conditioning market, the national grid editor Lvsheng Hua told the reporter, the main reason is to take full advantage of the brand based on the ranks in the forefront brand has taken to expand production capacity, improve new product launch frequency expand the market space and the number of various combinations, to expand sales channels to strengthen the level of installation service, brand concentration increase also proved that these tools are effective. When the growth performance in the first three is increasing, and at the same time, the increasingly difficult living conditions of many second and third tier air conditioning brands.
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