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China's Automotive Electronics Leading Automotive Supplies Market Analysis
The industry booming pulls show economy
With the introduction of restricted purchase and other measures, the development pace of the automobile is slowing down, the after-market based on navigation, cushion, lubricants and other products is growing fast, the one hand it thanks to car ownership upgrade a few years ago, on the other hand, thanks to the mature of the owner to the car decorative aesthetic. By 2011, the automotive supplies market turnover hits a high record, and the scale of the industry exceeds 400 billion RMB in one fell swoop. In fact, the fast development of the automotive products market also fits with the automotive market blowout development trend of China's automobile era, which also opened the exhibition resources prelude to battle. One-stop from south to north, three exhibitions are enthusiastic. Especially the north-south across two major automotive supplies exhibition time is close, which almost coincides; the spatial distance between regions does not affect the enthusiasm of the auto body parts products business exhibitors. In spring of each year, the industry giants go back and forth between Guangzhou and Beijing, never tired.
Automotive electronics enterprises lead dominant position
Auto accessory is a macro concept, specifically it can be divided into the product line of automotive electronics, electrical products, safety electronics, automotive beauty, cushion and so on, the automotive electronics market which account for the largest proportion of automotive supplies market has good momentum development, and now the industrial scale has been over one hundred billion RMB, and the annual growth rate in the market is more than 15%. Though the fittest survive in the brutal market environment compete with each other in the process, but there will be varying degrees upgrading whether it is in science and technology, or product quality, injecting impetus for industrial development, making effort develop forward to a higher level. It can be said that the automotive electronics industry is in a phase of rapid development, domestic and export have made a major breakthrough, especially Ouhua, Good Helper, Huayang as the leader in enterprise made leapfrog development.
On the automotive supplies exhibition in Beijing, the electronics businesses occupy the leading position in the exhibition. From the number of exhibitors, car navigation, security electronic are significantly better than the Chinese body kits company, automotive beauty, car decoration; in view of quality of exhibitors, among special booth, automotive electronics manufacturers are more representative, from exhibitors situation organized in 2011, Ouhua, Lu Chang, General Iron automotive electronics manufacturers appeared with special equipment, which had automotive electronics industry characteristics.
Southern production north sale has fermented in the after-market
Whether automotive electronics, or car seat cushion, car beauty, car decoration, explosion-proof insulation film, the prosperity of the entire automotive supplies market has become an indisputable fact, but the Chinese government is placing increasing emphasis on the automotive supplies industry in recent years, actively promote the industrialization of automotive supplies. The two sessions this year also stressed that the government will gradually improve the automotive supplies industry regulations and standards, which provides orderly competitive environment for the development of the automotive products business. At the same time, the automotive products businesses are also trying to promote themselves through the exhibition pathway, and strive to break. Looking at the current market structure, the local automotive supplies business moving to the north is the development trend, the initial marketing of a business center can be one, but as the business force greater market marketing, the center will regionalization to better serve consumers.
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