It is understood that the Boss appliances realized operating income increase by 20.63% in the first half of this year; net profit rose 32.68%, among which the range hood products continue to maintain the first results of sales and sales market share. Enterprise market official told the author the reason why Boss electrical appliances obtained such good market performance is inseparable from the continuous technological innovation and "dare to be the world first " development spirit of the Boss. Precisely because of this, the Boss appliances solid its leadership position and high-end brand image among kitchen appliances brands in the industry.
Boss appliances brought new development direction
The innovation and technology of Boss appliances is in order to meet the different needs of consumers." The market leader of Boss appliances told the author. In the the kitchen electricity industry, homogeneous competition is very obvious. For it, the Boss appliances refine the layout of the market, whichc successively innovate double-strength core technology, free washable technology, the 3D speed fire technology, the frequency precision control technology and other industry-leading innovation and technological achievements in the product line R & D in the modern range hood, gas stoves, disinfecting cabinet according to the characteristics of different products. The new dual-stiffness core 2.0 and 3D speed fire will not only become the leading technology in the industry, but also incorporates the concept of low-carbon environment, bringing new development direction for the development of the industry.
Boss appliances do high-end boot to the consumers
In the eyes of the consumers, the product being easy to use, fast and practical is the fundamental to purchase. With the coming of 3G era, many products of the industry has been developing in the direction of the intelligent to meet the further needs of consumers. The brand director of Boss appliances Zhang Xuan said: "We can see that there is a demand in the market, consumers may be more willing to choose some of the products with the cultural background in the selection of household products. China has its own unique food culture, as kitchen power enterprises, we also hope that the
and other products to have more added value to consumers, so we do the high-end boot to the consumers. For consumer concern, we do not simply push some of the concepts, but more focus on digging deeper on consumer behavior and lifestyle changes, and then develop products which are more suitable for them. "
Products of Boss appliances are popular among consumers
At present, the range hoods, gas stoves and other high-end products produced by Boss appliances are popular among consumers, in addition to the application of high-tech, the products have done enough homework in design and intelligent operation. The new generation of products are the operation of the touch screen, so that consumers can be free to enjoy life in the kitchen. With such advantages, the market competitiveness of Boss appliances has been significantly improved. Since the first half of the year, the sales performance of the products constantly leaps and bounds, among which the range hood has ranked the first place of the market share in 14 consecutive years.
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