The competitive situation of the end of the central air-conditioning products in the high-end market is relatively moderate, mainly due to the end product as a subsidiary of the host device, usually bundled whole tender or sales and in the bidding competition, the amount of host equipment and engineering installation occupies an absolute majority of the project funding. Central air conditioning end product is a more mature product market, technical differences are small, product homogeneity is obvious, the user requirements in the procurement of such products brand is not too high, and the lower threshold to enter the market, and the past market competition is more confusion, manufacturers are numerous. China Dezhou of Shandong and Jiangsu Jingjiang, after decades of historical precipitation, have become the important domestic two major rooftop air conditioner supporting facilities distribution center.
The Main Force of Air Conditioner Market
Overall, three types of enterprises constitute the main force in the end of the air conditioner market: the four US-owned brands are leading in absolute terms, they become an important part of the market of the end product, but the end product is never accounted for their positioning and will not be dominant; specialization and large-scale end production enterprises will become the backbone of the end of the market, they clear objectives, practices, so the end product market will come to dominate. Currently, China ceiling air conditioner end industry showed a rapid development trend in all aspects from production to sales, maturing, also emerged in a number of high-quality corporate huge market potential is not in doubt.
Air Conditioning Future Development Direction
Experts pointed out that, the full play of the central air-conditioning performance not only depends on the design and installation of the system, but also depends on the function of the end product and process design, manufacturing quality, installation and maintenance, and other key factors. Optimization of air conditioning end design and development of additional features will become an important means of creating personalized for different industries, specialized indoor environment, which will be the core of central air conditioning end manufacturers to create a brand personality through competitive differentiation, increase the added value of the technology, and one of the selection criteria for host enterprises to establish an important strategic partner. By strengthening the competitiveness of products, combining with the marketing of differentiated market segments, and enhancing the ability to penetrate to the end users, enhancing the influence of its own brand, in order to expand the influence of the project and agents, this is the market direction for central air-conditioning end manufacturers.
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